22/02/2011 | Revista Lindemberg - 5 experiences

The life of art gallery owner Vilma Eid is full of pleasant surprises, or “arty”, as she herself says. An enthusiast of the popular art movement, Vilma now shows, in her Estação Art Gallery, an important collection which gave rise to the Institute of the Imagination of the Brazilian People, which specialists such as antiques specialist Paulo Vasconcellos and architect Janese Costa consider the most important private collection of this line in the whole country. To discover talent in simple people, such as former agricultural worker Artur Pereira (1920 – 2003) and bring together a select team of artists such as José Antônio da Silva, Nuca de Tracunhaém, Nino, Jadir, Ranchinho, Vidal, Agostinho Batista de Freitas, G.T.O., and Louco, among others, Vilma is a constant traveller. Next, she tells us a bit about the unforgettable adventures her work has brought, as also her loves and travels throughout Brazil. Architect Hugo de Pace approached me asking me to loan some wood and earthenware units for his environment at the latest Casa Cor. This was an important moment, as he is an icon and popular art is still largely misunderstood and confused with handicrafts. Hugo recognises art and what is really important, quality. We recently repeated the pairing, as he created another space, only with works by sculptor José Bezerra. My main experience in life is that of mother and grandmother. I do not know how to express it, it is a strong affective bond. Popular Poetics: I travel constantly to see artists in unusual situations, such as José Bezerra, who lives in Buíque, in the Catimbau Valley, in Pernambuco. To reach his wattle and daub house, I travelled over fifty hours, from the state capital Recife. He lives in a former Native Brazilian settlement. I also had the opportunity to meet Véio, a Sergipan sculptor who exhibited his works this year at the Estação Gallery. In 2004, I managed to found, with other people, the Institute of the Imagination of the Brazilian People, focusing popular art and culture. I am its first President and, through my work, I have lived special emotions for someone like me, passionate about popular art. This year I was invited to be part of the jury at the Naïf Biennal Event at SESC in Piracicaba, with artists from throughout Brazil. There were 800 works and we, the jury, had to choose 120, in an intense contact with art. There I saw painter Neves Torres, aged 78, who started painting five years ago. I hadn’t felt so emotional for a long time.

Galeria Estação